Target Audience

I have chosen to place my dijipak advertisement into SUGAR because our target audience is aimed at young females. Statistics show that 113,320 young girls in Britain purchase the magazine monthly. However it has fluctuated over the years to when its first issue came out in October 1994 when the monthly rates where at 205,000. As you can see the monthly rates have dropped throughout the years however many young girls still buy the magazine to catch up with the gossip and new style techniques. Having Carly's Dijipak advertisement within this magazine will allow it to catch the target audience eye's and allows them to connect with her genre of music. I have chosen to use SUGAR because it help promotes our DIJIPAK because of the audience of the magazine. Carly fits into this magazine because the obvious point she is female and secondly its is a fairly big age range from 13 - 17 year old. My initial idea for my Magazine article doesn't fit in with this magazine as it is dull and not very girly is doesn't allow Carly to fit into the genre of this magazine. So when recreating my magazine article i need to have in mind how it is going to fit in and how it is going to be presented.