Showing posts with label Research into music industry. Show all posts
Showing posts with label Research into music industry. Show all posts
Wednesday, 13 October 2010
Monday, 20 September 2010
Unfinished essay
MTV is an American network based in New york city that launched in August 1, 1981.
MTV attracts over 10 million viewers a day in the United Kingdom household. Out of these viewers the age range is between 16-25, whereas back in the 80's when it was a big attraction to the t.v is attracted a wider range of audiences. This could be because music videos are becoming more xplicit and offensive rather than fun and exciting for example; Kesha's song "Tik Tok" this video shows a young girl getting drunk, not caring and being very aggressive, whereas back in the 80's a classic example of a fun exciting video would be Cyndi Lauper "Girls just wanna have fun" This shows a girl who is going out with friends and having fun but not drinking or becoming aggressive. So as you can see music videos are becoming more negative than positive, parents would raise the concern that if there child was to watch that video would they then pick up on the artists actions? As you can see the logo is black which is quite dull but straight to the point, however if the company wanted to attract a younger audience they would use bright interesting colours. For example;
As you can see this logo is bright ,pink and very girly and you can quite clearly see this is aimed at young girls, you would see this even if the text "GIRL" was taken out. By looking at this logo you can also clearly see that the genre of the music would be pop and very girly for example- The Saturdays. Whereas MTV has no colour and is representing both genders. However unlike POP GIRL this doesn't really state what music is going to be shown as there is no selected genre. By having no selected genre they are attracting a wider range of audiences as they are showing a selected genre which will attract not only both gender groups but a wider range of different sub-cultures.
MTV website advertises up coming events, music and exclusive interviews and music videos . The website has colours for both genders and also advertising women singers like Cheryl Cole to male singers like Aggro Santas, this will interest both genders as male will use the male gaze pver Cheryl Cole and women will look and Aggro Santas as a sexual fanatsy. However browsing through MTV's website i have noticed that there is more information for males rather than females For example ; There is allot more female pictures on the website which be more appealing to men as they will look the image up and down this backed up Mulveys theory about the male gaze .This website would defiantly have the approval of there target audience as it shows everything about themselves and there music.
The playlist during the day are generally the UK`s top 20 or something else along that lineThe music is generally the same music thoughout the course of the morning for example :
The music is usally newer music like Diana Vickers or Olly murs, there music is generally very soft
and subtle whereas if you compare them to someone like Ceelo Green , his mucis is more offensive and aggresive. Here is a link to his offensive song rather than his radio edit
http://www.youtube.com/watch?v=pc0mxOXbWIU . This was would appeal to there target audience but the more younger audience as they would more likely be there during the day.
The playlist during the evening is far more upbeat and the music is way more aggressive and the lyrics are more offensive for example KESHA her lyrics are offensive towards the younger generation - http://www.youtube.com/watch?v=RXVlXSaEXao&feature=fvst this music video contains a young girl rebelling in her life .It shows the negative view on young adults as there are no video clips of her at college or university.
Friday, 17 September 2010
Research
http://www.youtube.com/watch?v=XPBwXKgDTdE
This is a video from Taylor Swift MINE. I was watching MTV HITS and came across this music video i kind of related to ours as it shows her memories. Also like ours it is performance and narrative base. The section when Taylor swift is performing there is photos hanging in the background which gave me the idea of making the section of Carly singing more interesting and relates to the story theme.
Thursday, 16 September 2010
The Vixens
http://latymermusiccharlotteameliahollylaura.blogspot.com/
This is a blog site for THE VIXENS you have carried out the same task as us. Looking at there work it has given mye ideas and pointed me in the right direction.
This is a blog site for THE VIXENS you have carried out the same task as us. Looking at there work it has given mye ideas and pointed me in the right direction.
Wednesday, 4 August 2010
http://www.youtube.com/watch?v=a8zRAAr-sfw&feature=related
This is a music video me and 3 of my friends created during our free time. It is called Mash Up and it is a selection of our favourite songs. This was a perfect opportunity for me to use ideas and experiment before my final music video. We have used a varity of different camera angles and effects .
This is a music video me and 3 of my friends created during our free time. It is called Mash Up and it is a selection of our favourite songs. This was a perfect opportunity for me to use ideas and experiment before my final music video. We have used a varity of different camera angles and effects .
Thursday, 8 July 2010
Wavin flag- K`Naan
Wavin Flag – K` Naan feat Will .I. am and David Guetta
Wavin flag is by a Canadian artist K`Naan who released his first single April 2010. K`Naan music video is the genre Hip-hop and was written for a South African football team in the world cup. The music label that promoted this single was Universal Music group, and was produced by The Smeezingtons. The Smeezingtons produced songs for well known artists such as Sugar babes, Flo-rida and Sean Kingston. In Canada this song got to 2nd position in the chart show out of 100 other songs, however in the UK the Single reached number 1 in the R and B hits in a matter of days after being released. In this song he is taking about his country and other countries around him waving there flags together in the world cup to come a one big family. However writing this song for the South African football team, who is less fortunate than we are. The characteristics I personally expect to find would be a lot of dancing due to the genre and possible be more narrative based with small clips of performance based.
Throughout this music video they tend to repeat the chorus “When I get older, I will be stronger there call me freedom just like a waving flag” however when they are singing “Waving Flag” whilst saying this there is a black flag flying in the background and they are waving there hands as if they are waving an actual flag for there country. However most of his lyrics do not have relationship with visuals as a lot of his lyrics has a meaning behind them E.G. “When I grow older, I will be stronger, I’ll make it stronger.” For the last part of these lyrics he is playing with a young black girl, and there I a mid shot of her face smiling, this shows he is there to make the community happy as this is a deprived area of the country. You can see this because there is a shot of them walking through the deprived town with the slums and market stalls. There is also another lyric “struggle no longer” the visuals are of him walking into a hotel room getting ready for a concert, this totally contradicts the visual however as you watch in further down the line you can see him performing at his concert and holds up the African flag in pride and glory.
After each beat there is a cut to a new scene E.G. “It’s not far away but for now we say.” Throughout this lyrics there is an aeroplane flying through the air and as soon as the lyric above finishes it automatically cuts to K`Naan singing on a black background. Throughout the whole music video the cuts pretty much cut to the beat of the music allowing us the audience have a better understanding of the relationship between the music and the visuals.
To try and sell this record the production company has had K`Naan the artist to be performing throughout the whole of the music video and also has him performing at his concerts. This allows him to promote his concerts as well as his single. The image the artist is trying to give of is a caring and nurturing character as the song is about helping the less fortunate, You can see this by the visuals as there are images of him hugging young children and sitting in deprived areas. To me this image represents how we take things for granted as there are so many people who are less fortunate than we are, and he shows this through his visuals.
Throughout the whole music video he is not on sexual display as it would totally go against his lyrics to his song. In this video he is very reserved and has kept himself to himself. The re4ason why he has used himself as a sex symbol is because the main focus on his video is the message behind it. This video was made for a South African Football you is less privileged than we are, he shows this through hugging the young children and having a connection with the community.
To me the only intertextual reference I can think of is when you see programmes of celebrities going into a deprived area like “WAGS, kids and world cup dreams” This shows how celebrities are helping the community that suffer with material deprivation, this has a very small link to the video as they are both helping deprived areas.
In conclusion the music video is more of a performance based than a narrative based as most of the clips is him in concert or performing to the audience.
Wavin flag is by a Canadian artist K`Naan who released his first single April 2010. K`Naan music video is the genre Hip-hop and was written for a South African football team in the world cup. The music label that promoted this single was Universal Music group, and was produced by The Smeezingtons. The Smeezingtons produced songs for well known artists such as Sugar babes, Flo-rida and Sean Kingston. In Canada this song got to 2nd position in the chart show out of 100 other songs, however in the UK the Single reached number 1 in the R and B hits in a matter of days after being released. In this song he is taking about his country and other countries around him waving there flags together in the world cup to come a one big family. However writing this song for the South African football team, who is less fortunate than we are. The characteristics I personally expect to find would be a lot of dancing due to the genre and possible be more narrative based with small clips of performance based.
Throughout this music video they tend to repeat the chorus “When I get older, I will be stronger there call me freedom just like a waving flag” however when they are singing “Waving Flag” whilst saying this there is a black flag flying in the background and they are waving there hands as if they are waving an actual flag for there country. However most of his lyrics do not have relationship with visuals as a lot of his lyrics has a meaning behind them E.G. “When I grow older, I will be stronger, I’ll make it stronger.” For the last part of these lyrics he is playing with a young black girl, and there I a mid shot of her face smiling, this shows he is there to make the community happy as this is a deprived area of the country. You can see this because there is a shot of them walking through the deprived town with the slums and market stalls. There is also another lyric “struggle no longer” the visuals are of him walking into a hotel room getting ready for a concert, this totally contradicts the visual however as you watch in further down the line you can see him performing at his concert and holds up the African flag in pride and glory.
After each beat there is a cut to a new scene E.G. “It’s not far away but for now we say.” Throughout this lyrics there is an aeroplane flying through the air and as soon as the lyric above finishes it automatically cuts to K`Naan singing on a black background. Throughout the whole music video the cuts pretty much cut to the beat of the music allowing us the audience have a better understanding of the relationship between the music and the visuals.
To try and sell this record the production company has had K`Naan the artist to be performing throughout the whole of the music video and also has him performing at his concerts. This allows him to promote his concerts as well as his single. The image the artist is trying to give of is a caring and nurturing character as the song is about helping the less fortunate, You can see this by the visuals as there are images of him hugging young children and sitting in deprived areas. To me this image represents how we take things for granted as there are so many people who are less fortunate than we are, and he shows this through his visuals.
Throughout the whole music video he is not on sexual display as it would totally go against his lyrics to his song. In this video he is very reserved and has kept himself to himself. The re4ason why he has used himself as a sex symbol is because the main focus on his video is the message behind it. This video was made for a South African Football you is less privileged than we are, he shows this through hugging the young children and having a connection with the community.
To me the only intertextual reference I can think of is when you see programmes of celebrities going into a deprived area like “WAGS, kids and world cup dreams” This shows how celebrities are helping the community that suffer with material deprivation, this has a very small link to the video as they are both helping deprived areas.
In conclusion the music video is more of a performance based than a narrative based as most of the clips is him in concert or performing to the audience.
Wednesday, 30 June 2010
Textual Analysis of music video
Katy Perry feat Snoop Dogg – California Gurls
The video I am analysing is Katy Perry feat Snoop Dogg – California Gurls. This Dance-pop song was released on May 7th 2010, with the directors Max Martin, Dr. Luke and Benny Blanco.
At the beginning Snoop Dogg says “Greeting loved ones… Let’s take a Journey!” At this point he is putting the character on the board game. From this point he shows how life is like a game you never know what is round the corner, which helps you understand the music video. This music video doesn’t always show the relationship between the lyrics and the visuals as it shows the representation of sexuality for example: - The first Chorus Katy Perry is laying on her stomach on a candy floss cloud with it covering her bottom , this really shows the sexuality as she then puts her finger in her mouth. To me this shows her trying to be seductive to the male audience, this is also done by her lying on a cloud Naked. A lot of the visuals in this music video is created on the representation of Sexuality or the male gaze by this I mean men see women as sexual objects. Everything within the music video has been turned into a sexual fantasy for example:- When the girls walk to the ginger bread house they are wearing girl scout uniforms but they have been made to attract the male audience and not her stereotypical audience.
The relationship between the music and the visuals is very well constructed. The music is very upbeat and is a dance song whilst the upbeat music is playing the visuals creates a fantasy, non-realistic look. Near the end there is Katy Perry with a group of girls dancing to the song this shows us the audience that the genre of this music is dance-pop and will encourage the audience to join in and dance. The music changes pace when the chorus starts as it is very upbeat compared to the verses, this allows the different transitions change quicker and more accurate instead of having a slower pace of changing. Quite a few of the visuals don’t fit in with the music as the music video is more of a life story and to me has a meaning behind it “ Life is like a fantasy game as you never know what is around the corner!” There is a line near the end of the song which is a perfect example of the relationship between the music and visuals “All that ass hanging out” this is show with a close up of a girls ass in her sparkly shorts which is another sexual display.
Within Katy Perry’s music video there are many different camera shots of her and Snoop Dogg. This allows the artists to have more a unique selling point as they have placed themselves in there creation to show there audience. Throughout the music video there are a lot of close-ups on Katy’s facial expressions to show the emotion behind the video. To me this helps show to audience that living in your own fantasy world is not always the wrong thing to do as you can have more fun with your own imagination. This picture of the left backs up my view of the emotion behind the moving images, as you can see behind this image she looks shocked this really tells us the audience her exact emotion. To me all of Katy Perry’s music videos always allow her to sell her albums that much easier as she is in everyone of them which shows us the audience that she is more involved in her work and allows her to be more in touch with her audience.
This music video I believe that all the actresses are on sexual display, this is a very clever way of drawing in a wider range of audience as it will draw in more men just because of the sexual fantasy. There is various different shots of Katy laying on a candy floss cloud with nothing covered bar her bottom, this will appeal to many young boys and teenagers as she is using her sex appeal to bring in her audience. There is a lyric that will allow the male audience explore there own sexual fantasy’s “sex on the beach …. With sand in our stilettos.” This is talking basically talking about women. This line to me is a stereotypical view of young adults as it portrays that they are exploring there sexual fantasy’s. To me all Her music videos have different ways of drawing in her audience for example:- In “I kissed a girl” this is more of an appeal to the men as it is more about Homosexuals, however where as “ Hot and Cold” is more of an appeal to the young teens as it is very upbeat and is dance pop. The Costumes within the whole of this music video is a sexualised display, these appeal to more men as they are all women dressed in ravelling clothing.
To me looking at this Music video is reminds me of Charlie and the Chocolate factory as everything is made of candy and ice cream nothing else which is just like the film. However it isn’t 100% like Charlie and the Chocolate factory as in this music video they are displaying the sexualisation if women where as in the film it is more about the children and there dreams. The look of candy and ice cream to me shows a sweet and innocent side to the women but what they a wearing shows a more raunchy and sexual side which contrasts both personalities.
To me this music video is more performance based as there is no story line just a meaning behind it, however this is just my own point view on it every may have a different idea about the music video. To sum up this music video it is more performance based than anything and has a sexualised display which draws in a wide range of audience.
The video I am analysing is Katy Perry feat Snoop Dogg – California Gurls. This Dance-pop song was released on May 7th 2010, with the directors Max Martin, Dr. Luke and Benny Blanco.
At the beginning Snoop Dogg says “Greeting loved ones… Let’s take a Journey!” At this point he is putting the character on the board game. From this point he shows how life is like a game you never know what is round the corner, which helps you understand the music video. This music video doesn’t always show the relationship between the lyrics and the visuals as it shows the representation of sexuality for example: - The first Chorus Katy Perry is laying on her stomach on a candy floss cloud with it covering her bottom , this really shows the sexuality as she then puts her finger in her mouth. To me this shows her trying to be seductive to the male audience, this is also done by her lying on a cloud Naked. A lot of the visuals in this music video is created on the representation of Sexuality or the male gaze by this I mean men see women as sexual objects. Everything within the music video has been turned into a sexual fantasy for example:- When the girls walk to the ginger bread house they are wearing girl scout uniforms but they have been made to attract the male audience and not her stereotypical audience.
The relationship between the music and the visuals is very well constructed. The music is very upbeat and is a dance song whilst the upbeat music is playing the visuals creates a fantasy, non-realistic look. Near the end there is Katy Perry with a group of girls dancing to the song this shows us the audience that the genre of this music is dance-pop and will encourage the audience to join in and dance. The music changes pace when the chorus starts as it is very upbeat compared to the verses, this allows the different transitions change quicker and more accurate instead of having a slower pace of changing. Quite a few of the visuals don’t fit in with the music as the music video is more of a life story and to me has a meaning behind it “ Life is like a fantasy game as you never know what is around the corner!” There is a line near the end of the song which is a perfect example of the relationship between the music and visuals “All that ass hanging out” this is show with a close up of a girls ass in her sparkly shorts which is another sexual display.
Within Katy Perry’s music video there are many different camera shots of her and Snoop Dogg. This allows the artists to have more a unique selling point as they have placed themselves in there creation to show there audience. Throughout the music video there are a lot of close-ups on Katy’s facial expressions to show the emotion behind the video. To me this helps show to audience that living in your own fantasy world is not always the wrong thing to do as you can have more fun with your own imagination. This picture of the left backs up my view of the emotion behind the moving images, as you can see behind this image she looks shocked this really tells us the audience her exact emotion. To me all of Katy Perry’s music videos always allow her to sell her albums that much easier as she is in everyone of them which shows us the audience that she is more involved in her work and allows her to be more in touch with her audience.
This music video I believe that all the actresses are on sexual display, this is a very clever way of drawing in a wider range of audience as it will draw in more men just because of the sexual fantasy. There is various different shots of Katy laying on a candy floss cloud with nothing covered bar her bottom, this will appeal to many young boys and teenagers as she is using her sex appeal to bring in her audience. There is a lyric that will allow the male audience explore there own sexual fantasy’s “sex on the beach …. With sand in our stilettos.” This is talking basically talking about women. This line to me is a stereotypical view of young adults as it portrays that they are exploring there sexual fantasy’s. To me all Her music videos have different ways of drawing in her audience for example:- In “I kissed a girl” this is more of an appeal to the men as it is more about Homosexuals, however where as “ Hot and Cold” is more of an appeal to the young teens as it is very upbeat and is dance pop. The Costumes within the whole of this music video is a sexualised display, these appeal to more men as they are all women dressed in ravelling clothing.
To me looking at this Music video is reminds me of Charlie and the Chocolate factory as everything is made of candy and ice cream nothing else which is just like the film. However it isn’t 100% like Charlie and the Chocolate factory as in this music video they are displaying the sexualisation if women where as in the film it is more about the children and there dreams. The look of candy and ice cream to me shows a sweet and innocent side to the women but what they a wearing shows a more raunchy and sexual side which contrasts both personalities.
To me this music video is more performance based as there is no story line just a meaning behind it, however this is just my own point view on it every may have a different idea about the music video. To sum up this music video it is more performance based than anything and has a sexualised display which draws in a wide range of audience.
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