Unfinished essay

MTV is an American network based in New york city that launched in August 1, 1981.

MTV attracts over 10 million viewers a day in the United Kingdom household. Out of these viewers the age range is between 16-25, whereas back in the 80's when it was a big attraction to the t.v is attracted a wider range of audiences. This could be because music videos are becoming more xplicit and offensive rather than fun and exciting for example; Kesha's song "Tik Tok" this video shows a young girl getting drunk, not caring and being very aggressive, whereas back in the 80's a classic example of a fun exciting video would be Cyndi Lauper "Girls just wanna have fun" This shows a girl who is going out with friends and having fun but not drinking or becoming aggressive. So as you can see music videos are becoming more negative than positive, parents would raise the concern that if there child was to watch that video would they then pick up on the artists actions? As you can see the logo is black which is quite dull but straight to the point, however if the company wanted to attract a younger audience they would use bright interesting colours. For example;

As you can see this logo is bright ,pink and very girly and you can quite clearly see this is aimed at young girls, you would see this even if the text "GIRL" was taken out. By looking at this logo you can also clearly see that the genre of the music would be pop and very girly for example- The Saturdays. Whereas MTV has no colour and is representing both genders. However unlike POP GIRL this doesn't really state what music is going to be shown as there is no selected genre. By having no selected genre they are attracting a wider range of audiences as they are showing a selected genre which will attract not only both gender groups but a wider range of different sub-cultures.

MTV website advertises up coming events, music and exclusive interviews and music videos . The website has colours for both genders and also advertising women singers like Cheryl Cole to male singers like Aggro Santas, this will interest both genders as male will use the male gaze pver Cheryl Cole and women will look and Aggro Santas as a sexual fanatsy. However browsing through MTV's website i have noticed that there is more information for males rather than females For example ; There is allot more female pictures on the website which be more appealing to men as they will look the image up and down this backed up Mulveys theory about the male gaze .This website would defiantly have the approval of there target audience as it shows everything about themselves and there music.

The playlist during the day are generally the UK`s top 20 or something else along that lineThe music is generally the same music thoughout the course of the morning for example :

The music is usally newer music like Diana Vickers or Olly murs, there music is generally very soft

and subtle whereas if you compare them to someone like Ceelo Green , his mucis is more offensive and aggresive. Here is a link to his offensive song rather than his radio edit

http://www.youtube.com/watch?v=pc0mxOXbWIU . This was would appeal to there target audience but the more younger audience as they would more likely be there during the day.

The playlist during the evening is far more upbeat and the music is way more aggressive and the lyrics are more offensive for example KESHA her lyrics are offensive towards the younger generation - http://www.youtube.com/watch?v=RXVlXSaEXao&feature=fvst this music video contains a young girl rebelling in her life .It shows the negative view on young adults as there are no video clips of her at college or university.