CD anaylese

• The advertisement of artist is the main selling point of the DIJIPAK itself as having the artist repeated 7 times on the front of the CD cover. Having each one of the images expressing different emotions , it allows the audience to have a connection with the artist and the also portray the emotion of the song through his images. Females will look at this single cover as a sexual fantasy because many girls will look at the images and asses the looks of the artist. Again as i said earlier having him staring into the camera it is connecting to the girls and will enhance them to buy the CD. The design and layout of this single cover is very simple, having the single cover simplistic there is a greater chance of the audience understanding the emotion behind the song and the emotion the images are portraying towards the audience. Having a simple cover it allows all the focus to me on the artist and nothing else. The natural colours of this DIJIPAK almost promotes the artist opinion of how he is viewing the song FOR EXAMPLE - Having a relaxed colour shows us that the approach the artist wants us to have with the song which is a relaxed atmosphere. On the DIJIPAK there is not just one image of the artist but multiple this is a unique selling point and is not only promoting the song but also the artist. A theorist Mulvey supports the idea about the male gaze, however this goes against his point unless homosexual, because this photo supports the female gaze because the way in which the artist is looking into the audience. Having the singles name on the front of the DIJIPAK allows the audience to quickly identify the song, instead of browsing through the DIJIPAK wanting to know what the title is. The photos down the side look like they have been taken in a photo booth at the city as they are lined up that way, this creates a relaxed approach to the audience and shows the personality of the artist to the audience. OLLY MURS is in a different colour to the title which makes it stand out more and shows the audience exactly who the artist is. The photos taken look natural by this i mean they don't look like they have been modelled, having natural photographs supports my view of having a relaxed atmosphere and emotion. Just by just looking at this album the target audience looks like it is aimed at young females because of how the main photo of the artist is gazing into the audience and creating a connection with his fans.